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Improving the sample process
We decided to focus on receiving as much feedback as possible and as fast as possible. The last information that Palsgaard knows is when the customer receives the samples and after that they wait approximately 1 month before they contact the customer.
Our idea starts at Palsgaards website, when the customer places an order for free samples a message would pop up saying that Palsgaard would be really glad to receive feedback. When the deal is set and the free samples are shipped the customer could download an app. Via the app customers could get notifications about the package delivery. The app would have other functions like live chat, a survey to be filled out, and instructions to the samples. We would also put a QR-code inside of the boxes and by scanning it the customers will unlock the intructions in the app. This way Palsgaard will have data about the time when the package was opened. To motivate the customers to give feedback we thought that Palsgaard could offer 5% discount on the next order after filling out the survey .
Discounts are often one of the first things we think about when making something attractive - but it means Palsgaard earns less money. Are there any ways you can add value to the sample process - so the customer feels like Palsgaard is the most professional supplier and the customer would be willing to pay the full price?
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